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SWOT Analysis - Completing the Template

  1. Use the SWOT analysis template to record all the Strengths your team identify. You should have at least 5 strengths for your team or ward. The strengths might be related to the quality of patient/client care, commitment of staff, team working, cleanliness etc.

  2. Now record a similar number of Weaknesses. These are things which you are not as good at as you would like to be or need to be to deliver a safe, effective and quality service.

  3. The next step is to consider how the strengths and weaknesses relate to the external environment in which you deliver your service. Think about the opportunities that are emerging, either ones that you are aware of and which have been discussed by Senior Managers in your organisation or ones which can fall under the following headings:

    Social, Technological, Environment, Economic, Political

    (This is known as a STEEP analysis)

    Opportunities may include ways in which services could be developed or redesigned to improve the quality of care, or ways in which you can use resources more effectively. (CLICK)

  4. Ask the team to then identify the Threats which they believe could or will present difficulties for your service. These might include new legislation requiring changes in practice, any part of your service which carries significant risk, financial constraints etc.

  5. After recording all of these on your SWOT Analysis template you should now have an up-to-date picture of how your service ‘fits’ its environment. This exercise will provide you and the members of the team with potential areas for improvement. Click here to access the Action Plan template.

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